Port Design Lab Co., Ltd. was established in March 2016, and 'OSOI' is the women's BAG & SHOES brand of Port Design Lab. It was launched in November 2016 by Hee-jin Kang CEO as well as the creative director.

While the company recorded steady growth due to its fresh design, high quality, and rapid response production through its own factories, it achieved great growth in the industry within a short period of time as it became more widely known to the public due to celebrity issues in August 2018.

Currently, the company has a number of stockists, including major department stores, boutiques and online select stores at domestic and abroad and the brand’s flagship store is located in Seongsu-dong.


OSOI means 'relaxing' and 'not rushing'. It has the meaning of wanting to "go at our own pace even if we go a little slow" with the brand's identity. It’s not conservative, but not overly sensitive to trends. It's original, but it's not that unique. Based on a neutral but feminine design, It provides value that does not change over time.